Mobile now accounts for 73% of Facebook’s ad revenue. Of Facebook’s 1.44 billion active users each month, 87% accessed the social network from their mobile devices. Though it reported mixed earnings today, hampered by slowing revenue growth and a rise in operating costs (particularly in research and development), mobile continued to be a bright spot for the company. Today, it’s hard to think of Facebook as anything but a mobile company, with WhatsApp, Messenger, and Instagram under its belt. On the heels of that announcement, WhatsApp co-founder Brian Acton was clear to note his chat app would not be releasing a similar API, saying the team was “conscientious of the user experience.”įacebook’s been public for three years now, but it’s interesting to remember that one of its investors’ major hesitations before the IPO was the company’s lackluster performance in mobile.

Last month at Facebook’s developer conference, the company opened up Messenger as a platform that third-party developers can build apps for. Messenger is centered around connecting Facebook friends and providing a richer experience, such as the ability to send money over the app. ”Messenger is very focused on expression and the whole set of things that fit into the tools around the Messenger platform,” Zuckerberg said. Facebook’s 2014 purchase of the instant messaging platform WhatsApp for 20 billion is probably the largest in the company’s history. The acquisition price was staggering for an app that made little money and was largely popular outside the United States. The app was launched exclusively on the App Store for iPhone owners in August 2009 before being released for Android in. In February 2014, Facebook purchased the messaging service WhatsApp for 19 billion. The good news is that according to a report from The Verge, it seems that WhatsApp has since launched their own sticker making tool on the web. However, the process of creating your own WhatsApp sticker isn’t exactly easy and there are quite a few steps involved. The pair spotted the app industry's potential thanks to the App Store on iOS and began formulating a plan to create an instant messaging app. WhatsApp already provides a few and lets people create and import their own.

WhatsApp, which Facebook acquired last year for nearly $22 billion, remains a very ”utilitarian” tool, primarily designed to replace text messaging, though it now has voice calling, as well. WhatsApp was founded by former Yahoo employees Brian Acton and Jan Koum in 2009.

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